Last updated: September 28, 2026
Options Property Management ("we," "us," or "our") manages residential rental property in San Diego County. This policy explains what information we collect through our website, www.options-pm.com, and through the forms, chat assistant, emails, and text messages connected to it; how we use and share that information; and the choices and rights you have. It applies to property owners, prospective tenants, and anyone else who visits the site.
1. Information We Collect
Information you give us
- Contact details: your name, email address, and phone number when you fill out a form, request a proposal or rental estimate, book a call, or share them in our chat assistant.
- Property details: the address, property type, number of bedrooms and bathrooms, square footage, and current rental or management situation of a property you ask us about.
- Messages: anything you write in a form, email, text message, or chat conversation.
- Referral details: if you refer someone to us, the name and contact details you provide for that person. Please only refer people who have agreed to be contacted.
Please do not send us Social Security numbers, bank or card numbers, or other sensitive personal information through the website or chat. Rental applications and owner account setup are handled through separate, secure processes.
Information collected automatically
- Usage information: pages you view, the website that referred you, and general device and browser information.
- Campaign information: advertising and campaign tags in the link that brought you to our site (such as "utm_source" or an ad click identifier), the page you first landed on, and when you arrived. We store this in your browser so that, if you later contact us, we know which of our marketing efforts reached you.
- Approximate location: a general location (such as city) derived from your IP address by our analytics providers.
2. How We Use Information
- To respond to your inquiry, prepare a management proposal or rental estimate, and schedule calls.
- To provide property management services if you become a client, or to help you with a rental property if you are a prospective tenant.
- To send follow-up emails or, if you opted in, text messages about your inquiry and our services.
- To understand how visitors use our website and measure how well our advertising works.
- To protect our website from spam, fraud, and abuse.
- To comply with legal obligations, including fair housing, real estate licensing, and record-keeping laws.
We do not use personal information to make decisions about housing eligibility based on any characteristic protected by fair housing laws.
3. Cookies and Tracking
We sort the tools on our site into two groups. Advertising and analytics cookies only load if you click "Accept" on the banner shown on your first visit.
| Tool | Purpose | When it runs |
|---|---|---|
| Cloudflare Web Analytics | Counts page views in aggregate. Does not use cookies or identify individual visitors. | Always |
| Browser storage on our own site | Remembers your cookie choice and the campaign information described above. This stays in your browser and is sent to us only if you submit a form or chat request. | Always |
| Google Analytics | Measures how visitors use our site. | Only if you accept |
| Google Ads conversion tracking | Measures whether our Google ads lead to inquiries. | Only if you accept |
| Meta Pixel | Measures whether our Facebook and Instagram ads lead to inquiries and helps show our ads to relevant audiences. | Only if you accept |
Global Privacy Control: if your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out, and advertising and analytics cookies do not load. We do not respond to other "Do Not Track" browser signals because there is no common standard for them, but you can decline cookies at any time as described in Your Privacy Choices.
4. AI Chat Assistant
Our website includes a chat assistant that uses artificial intelligence to answer general questions about our services. When you use it:
- You are chatting with an automated assistant, not a person. Its answers may be incomplete or wrong, and they are not legal, tax, or financial advice or a guarantee of rent or returns.
- Your messages are sent to our AI technology provider to generate replies. The provider processes them on our behalf as a service provider.
- If you share your contact information in the chat, we keep it with a summary of the conversation so our team can follow up.
- Please do not enter sensitive personal information in the chat.
5. How We Share Information
We do not sell your personal information for money. We share it only as follows:
- Service providers who help us run our business and are only allowed to use the information for that purpose: website hosting and security (GitHub, Cloudflare), form handling, email delivery, customer relationship management (CRM), scheduling, our AI chat provider, and rental market data providers (which receive a property's address and details to produce a rent estimate you request).
- Advertising and analytics partners (Google and Meta), only if you accept cookies. Under California law, allowing these partners to collect information for targeted advertising may be considered "sharing." You can opt out at any time (see Your Privacy Choices).
- Legal and safety reasons: when required by law, subpoena, or government request, or to protect the rights and safety of our clients, tenants, visitors, or our business.
- Business transfers: if our business is sold or merged, information may transfer to the new owner under this policy.
We do not share personal information with third parties for their own direct marketing purposes (California Civil Code ยง 1798.83).
6. Text Messages (SMS)
We send text messages only to people who check the text-message consent box on one of our forms, or who text us first. Messages relate to your inquiry, scheduling, and our property management services.
- Consent to receive texts is not a condition of doing business with us.
- Message frequency varies. Message and data rates may apply.
- Reply STOP to stop receiving messages at any time, or HELP for help. You can also call us at (760) 651-2271.
- No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging opt-in data and consent are not shared with any third parties, except service providers that deliver our messages.
7. Email
If you contact us or request an estimate or proposal, we send a confirmation and may follow up about your inquiry. Every marketing email includes an unsubscribe link and our mailing address. Unsubscribing does not stop messages about an active client relationship, such as owner statements.
8. How Long We Keep Information
We keep inquiry and lead information for as long as needed to respond and follow up, and generally no longer than three years after our last contact with you, unless you become a client. Client and tenant records are kept as long as required by real estate, tax, and fair housing record-keeping laws. Campaign information stored in your browser expires after 90 days.
9. Your California Privacy Rights
If you are a California resident, you may have the following rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA):
- Right to know what personal information we have collected about you, where it came from, why we collected it, and who we disclosed it to.
- Right to delete personal information we collected from you, subject to legal exceptions.
- Right to correct inaccurate personal information.
- Right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising.
- Right to non-discrimination for exercising any of these rights.
We do not use or disclose sensitive personal information for purposes that would give rise to a right to limit its use.
Categories of information (past 12 months)
| Category | Examples | Disclosed to |
|---|---|---|
| Identifiers | Name, email, phone, IP address, ad click identifiers | Service providers; advertising partners (only with consent) |
| Property and commercial information | Property address and details, services you are interested in | Service providers |
| Internet activity | Pages viewed, referring site, campaign tags | Service providers; analytics and advertising partners (only with consent) |
| Approximate geolocation | City or region derived from IP address | Analytics and advertising partners (only with consent) |
| Communications | Form messages, emails, texts, chat conversations | Service providers |
Sources: you directly, your browser or device, and our analytics and advertising partners. Purposes: those listed in How We Use Information.
How to make a request
Email optionspropertymanagementsd@gmail.com or call (760) 651-2271. We will confirm your request within 10 business days and respond within 45 days. To protect you, we will verify your identity by matching information you give us with information we already have. You may use an authorized agent; we may ask for proof that the agent is authorized to act for you.
10. Your Privacy Choices
Do Not Sell or Share My Personal Information. You can accept or decline advertising and analytics cookies at any time. Declining stops Google Analytics, Google Ads, and the Meta Pixel from loading on this browser and removes the cookies they set on our site.
Change cookie settingsYou can also turn on Global Privacy Control in your browser, or contact us to opt out. To stop text messages, reply STOP. To stop marketing emails, use the unsubscribe link in any email.
11. Children
Our website is intended for adults and is not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has sent us information, contact us and we will delete it.
12. Security
We use reasonable safeguards, including encrypted (HTTPS) connections, spam protection on our forms, and access controls on the systems that store lead and client information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
13. Changes to This Policy
We may update this policy as our website and services change. We will post the updated version here and change the "Last updated" date at the top of the page.
14. Contact Us
Questions about this policy or your information:
Options Property Management
28588 Cole Grade Rd #1353
Valley Center, CA 92082
(760) 651-2271
optionspropertymanagementsd@gmail.com